The assistant you'd hire — if they could read 500 emails before breakfast
Anabel is an AI personal assistant built on Anthropic's Claude, designed for professionals who have too much to do and not enough hours to do it.
Why we built Anabel
Every executive, founder, and senior professional we talked to had the same problem: they were drowning in operational tasks. Email triage. Scheduling back-and-forth. Meeting prep. CRM updates. Follow-up messages. The work that keeps the engine running but doesn't move the business forward.
They'd tried hiring human assistants, but the good ones are expensive and hard to find. They'd tried AI chatbots, but those require constant prompting and don't integrate with anything. They wanted something in between — an assistant with the intelligence of frontier AI and the reliability of a trained professional.
That's Anabel. She connects to your Gmail, Calendar, WhatsApp, and CRM, learns how you communicate, and starts handling tasks within 24 hours of onboarding. She drafts emails in your voice, preps you before calls, researches prospects, and keeps your schedule from falling apart — all while keeping you in the loop for every decision that matters.
Built on Claude
Anabel is powered by Anthropic's Claude — the AI model built with safety and helpfulness as core design principles. We chose Claude because it's the most reliable model for handling sensitive professional communications. It follows nuanced instructions, respects boundaries, and doesn't hallucinate your calendar.
But Anabel isn't just a chatbot wrapper. We built a managed infrastructure layer on top of Claude that handles integration with your real tools, maintains persistent memory across conversations, and enforces approval workflows so nothing goes out without your sign-off.
Privacy is non-negotiable
No training on your data
Your emails, contacts, and documents are never used to train AI models. Not ours. Not Anthropic's. Not anyone's.
End-to-end encryption
All data in transit and at rest is encrypted. Your information is accessible only to you and Anabel — and you can revoke access at any time.
You stay in control
Anabel never sends an email, creates a meeting, or messages a contact without your explicit approval. You set the boundaries.
Our principles
AI should amplify, not replace. Anabel handles the operational load so you can focus on the judgment calls, creative thinking, and relationship building that only you can do.
Transparency over magic. Anabel tells you what she did and why. No black box decisions. If she's unsure, she asks. If she makes a mistake, she flags it.
Earn trust through restraint. We'd rather Anabel does fewer things reliably than many things poorly. Every capability is tested extensively before it reaches you.
Our team
David Tobias
Founder
David spent years watching smart people waste their best hours on inbox management and scheduling logistics. He built Anabel to solve the problem he saw everywhere: professionals have access to powerful AI, but no one is packaging it into something that actually works inside their daily workflow.
Interested?
We'd love to show you what Anabel can do for your workflow.